About Us

“At Kiaasa, we’re passionate about telling the story of the modern Indian woman – a woman who is free-spirited, independent, and aware. She’s a woman who embodies the spirit of today’s India, where tradition meets modernity and where every individual has the power to create their own destiny”

Our mission is to curate a fashionable, stylish, and unbeatable collection of ethnic and fusion wear that resonates with the latest fashion trends in India. We believe that fashion is not just about wearing clothes, but about expressing one’s personality, values, and attitude. And that’s exactly what we aim to provide – clothes that don’t just cover your body, but also reflect your spirit and individuality.

We believe that every occasion is an opportunity to create special memories – whether it’s a wedding, a festival, or just a regular day. And our goal is to make every woman feel confident and beautiful in our outfits. We want our clothes to be a part of your story, to be a reminder of the special moments you’ve experienced, and to be a symbol of your personal style and attitude.

With our beautifully designed stores and courteous staff, we strive to make every shopping experience at Kiaasa memorable and enjoyable. We want you to feel like you’re part of a special community, a community that values individuality, self-expression, and personal style. And with over 100 stores across 80 Indian cities, we’re committed to making Kiaasa a household name, synonymous with quality, style, and excellence.

So come and experience the Kiaasa difference for yourself. Visit our stores, browse through our collections, and let our staff help you find the perfect outfit for any occasion. We promise you’ll leave feeling confident, beautiful, and inspired to take on the world.

Join the Kiaasa Movement

At Kiaasa, we’re not just building a brand – we’re building a community of women who embody the spirit of freedom, independence, and self-awareness. Join us on this journey, and discover a world of fashion that’s empowering, exciting, and uniquely yours.
#LoveKiaasa #WearKiaasa

Brand Identity

KIAASA , as a word, comprises two components – ‘Kia’ meaning ‘Women as Pure Goddess’ and ‘Asa’ means ‘desire’. Thus, KIAASA is a “desire of Indian Women”, who likes to flaunt traditionally, elegantly! The logo comprises of warm Red color, which is a favorite color of the Hindu Goddess Lakshmi, known as ‘the Goddess of wealth’. The Kiaasa logo features a stylized letter “I” adorned with a majestic CROWN. The crown is a symbol of empowerment, strength, and resilience, representing the brand’s mission to make every woman feel like royalty. It signifies the wearer’s independence, confidence, and unwavering dedication to their passions and pursuits.

The crown also represents a woman’s inner beauty, elegance, and sophistication, reflecting the brand’s commitment to creating clothing that makes women feel confident, beautiful, and powerful. By wearing Kiaasa, women are not just adorning themselves with beautiful clothing, but also embracing their inner strength, resilience, and determination.

The Kiaasa crown logo is a powerful symbol of feminine power and a reminder that every woman is a queen in her own right. Thus, KIAASA as a name signifies a new beginning with a clear vision of serving diligently to our divine Indian beauties.

Promoters Profile

Om Prakash

MBA in International Business, a Technologically savvy alumnus of St. Xavier College Ranchi with a distinguished degree in Information Technology, augmented by an ecommerce technocrat certification from the prestigious IIT Kharagpur.

Visionary entrepreneur, who started Rugs In Style in 2010 along with his partner is now a reputed name in global community as exporter of handmade rugs and carpets. The Company now exports to over 65 countries globally. Not content to rest on his laurels, he went even further in 2021 by acquiring ethnic wear retail chain store – KIAASA and transforming it into a powerhouse with presence in over 60+ cities & 100+ stores. Bold, fearless, ambitious and always on the cutting edge of innovation, he has cemented his reputation as a game changer in the industry.

Amit Chauhan

MBA graduate with exceptional strategic, financial and leadership abilities

Amit is co-founder of Rugs In Style. Together with his partner, he is main pillar of KIAASA. He is a results-driven professional with a proven track record of making exective decisions and delivering outstanding business outcomes. Strategic thinking, passion for business and unwavering dedication to excellence has made him true inspiration for the new entrants in the trade.

Promoter’s Insight

As we embark on this exciting journey, our unwavering commitment remains to our valued customers. At Kiaasa, we’re driven by a customer-centric approach, where every decision is guided by the desire to provide unparalleled service and exceptional products that exceed our clients’ expectations. Our vision is to revolutionize the ethnic wear market by setting new benchmarks in customer experience. We’re dedicated to building a loyal community of clients who appreciate our unique blend of traditional craftsmanship and modern style. Our goal is to make Kiaasa the go-to destination for anyone seeking authentic, high-quality ethnic wear that reflects their unique personality and style. We’re excited to embark on this journey and look forward to serving our valued customers with passion, dedication, and excellence.

Mission

To deliver reasonably priced fine quality ethnic wear dresses to the Indian masses & ensure them that they recognize Kiaasa as a ‘customer centric’ brand.

Vision

To make Kiaasa, the best ethnic wear affordable brand for masses with over 250 stores all over India by 2027-2028.

Values

Our Passion is to deliver customer value. Our 1st, 2nd and 3rd priority is our customers. We consider the customer’s perspective in every decision & aim to exceed their expectation.