About Kiaasa

Kiaasa started as a concept store has today become a unique idea, a known name, as a homegrown fashion brand, we continue to maintain that fine balance between staying true to our Indian roots and culture, yet branching out with new-age, ethnic trends.

KIAASA word glorifies itself with the component of “KIA”- Women as pure Goddess & “ASHA” -as its hidden desire; a Brand with an exclusive discovered taste for the ethnic yet modern Indian woman. The brand draws its pride in integrating various cultural threads of Indian ethnicity with a blend of ultramodern fusion & confident styling with timely interventions to understand the piquancy of women from time to time.

Commenced in 2018 by Mr. K.G Maheshwari of Krishna Beads Industries, KIAASA Retail LLP was acquired in 2021 by Rugs In Style. The duo, Om Prakash & Amit Chauhan, a successful new generation entrepreneur, now manages the operation of KIAASA.

Our focus is on:

  1. Meeting ethnic fashion needs of Indian customers.
  2. Fulfilling demands across the nation with women’s wear ethnic fashion retail outlets.
  3. Synching KIAASA with modern day trends so that our Indian Women does not stay behind.
  4. Updating INDIAN Fashion with the new age of fashion era while adopting the roots of our Indian culture & traditional wear.

Today, Ethnicity is synonymous with credibility amongst our customers and we owe this to our principled< and hard-working team. With the overwhelming response to our products, it’s continuously inspires us to keep our customers at the centre of everything, be it our unique product designs, blending the traditional and modern weaving techniques, store ambience, customer service or locations or our unique blend of collection. We strongly believe in keeping our customers demand at the center and the rest follows us as a success.

To maintain our success story and to sustain in the fashion industry we strongly believe to give the Indian fashion a new blend and this comes out with an innovation in the traditional fashion as we believe these days ethnicity aims to spread their wings across the globe and we wish to share our ethnic spirit with the world. We believe that there’s beauty in diversity. So, we shelved the one-size-fits-all approach in favor of one that celebrates differences, of every kind. Whatever her style, size, or spending power, we want each woman who shops with us to feel welcome, inspired and excited as KIAASA owns large no of unique designs in ethnic wear – a rapid fashion wear brand comprising of INDIAN trendy apparel and accessories; and Curve – a Indian Wear brand for plus-sized women’s also.

KIAASA has uniquely positioned itself as the 360 degree solution to all urban style fashion – something that matches women’s fashion needs. Besides INDIAN fashion wear – and taking it to as style dressing, KIAASA brands have an inimitable style signature and are attuned to the women of today.

KIAASA, is very young fashion brand in Indian women ethnic wear segment and with presence in 6 Indian states with 40 operational stores, we are growing strong. To deliver best quality & latest designed product for Indian women, KIAASA is leaving no stone unturned and make regular Endeavour’s to satisfy its end customers. In a very short span of time, KIAASA have created a huge client base with increasing percentage of loyal customers. Thanks to the people for showing their trust in KIAASA!

Our vision is to have 100 retail outlets spread all over Northern India by 2023 and we are slowly and steadily moving in same direction to achieve our goal.

Kiaasa as a fashion brand tells the story of a new age Indian woman who is free spirited, independent and aware. Our constant Endeavour is to provide fashionable, stylish, unbeatable collection of ethnic and fusion wear to carefully curate into the line with fashion trends in India. Kiaasa as a brand believes in making special memories even more precious so that every woman celebrates her dressing with full zing. With interiors that match the brands personality with our courteous staff who makes your shopping experience memorable, shopping at KIAASA will indeed give every lady a wonderful shopping experience. So do visit KIAASA for a memorable fashion shopping experience…….Wear KIAASA.


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