KIAASA word glorifies itself with the component of “KIA”- Women as pure Goddess & “ASHA” -as its hidden desire; a Brand with an exclusive discovered taste for the ethnic yet modern Indian woman. The brand draws its pride in integrating various cultural threads of Indian ethnicity with a blend of ultramodern fusion & confident styling with timely interventions to understand the piquancy of women from time to time.

Commenced in 2018 by Mr.K.G Maheshwari of Krishna Beads Industries (P) Ltd., KIAASA Retail LLP was acquired in 2021 by Rugs In Style. The duo, Om Prakash & Amit Chauhan, a successful new generation entrepreneur, now manages the operation of KIAASA.

KIAASA, is very young fashion brand in Indian women ethnic wear segment and with presence in 6 Indian states with 40 operational stores, we are growing strong. To deliver best quality & latest designed product for Indian women , KIAASA is leaving no stone unturned to satisfy its end customers. In a very short span of time, KIAASA have created a huge client base with increasing percentage of loyal customers. Thanks to the people for showing their trust in KIAASA!

Our vision is to have 100 retail outlets spread all over Northern India by 2023 and we are slowly and steadily moving in same direction to achieve our goal.

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