Incorporation of KIAASA in Noida, a D2C ethnic wear brand

Opening of 1st store in Kamla Nagar, Delhi

Acquisition of KIAASA by current promoters

Golden Jubliee with 50th store opening in Vadodara

Acquisition of South Indian brand ‘UWomen’ by KIAASA thus spreading its wings in South India

Acquisition of brand ‘LAABHA’ with stores in Delhi/NCR

Store count reaching century with opening of 100th Kiaasa Store opened in Crown Plaza, Faridabad

Laid down platform for online operations thereby entering into Omni channel model of operation

All Kiaasa ‘storegoes-online’ model initiated in phased & planned manner. Gaur City Mall (Noida) store & Crown Interior (Faridabad) store converted into online store for test marketing

Signed actress Kanika Mann as Brand ambassador of Kiaasa.

Online operation started with 25 stores in 20 Cities.

Concept of Nine99 Store Launched to some tier2 and tier 3 localities, where 80% goods were priced below 999/-

Switch to new age software for smooth store operation.

Rebranding and relaunch of new logo with more subtle & Feminine touch corporate identity.